Posted by: will | January 7, 2008

Music Lessons

Awesome review of the music business by marketer Seth Godin. Check it out here…a great read and absolutely dead on.

“5. A frightened consumer is not a happy consumer.
I shouldn’t have to say this, but here goes: suing people is like going to war. If you’re going to go to war with tens of thousands of your customers every year, don’t be surprised if they start treating you like the enemy.”

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