For good reason, I always got The Electric Soft Parade and Goldrush (who I reviewed last week here) mixed up. The bands have some eerie similarities. Both bands are from England…The Electric Soft Parade from Brighton and Goldrush from Oxford. Both bands were formed by a set of brothers. And if that was not enough, the bands are label mates on the US based Better Looking Records. Sound-wise, while they do share similarities, the bands do go in somewhat different directions. The Electric Soft Parade are your more traditional sounding guitar-based British rock band. Therein lies the problem for The Electric Soft Parade. Unlike Goldrush, The Electric Soft Parade sounds far too conventional at times. When the band does break loose from those chains they write some fantastic songs. The frantic and infectious “If That’s The Case, Then I Don’t Know” shows the band is quite capable of changing the pace. The understated acoustic pop of “Shore Song/Sufacing” and “Secrets” bring to mind Elliott Smith and is another excellent detour for the band. Much like Goldrush, The Electric Soft Parade are on to something. Both bands just need to shed off some of those comforting, yet confining, influences that seem to be holding them back.